Betül Çiçek

Photo by Farnoosh Abdollahi on Unsplash

Purpose has been mislabelled as a ‘buzzword’ in the past couple of years and organizations are finally waking up to the reality that it is an existential issue instead.

Understanding what ‘Purpose’ actually means as a business term is vital for organizations to thrive in a future which is dependent on creating real meaning and value. In order to shift our perspective we must not only understand what having a Purpose means but also be aware of the gap…

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Betül Çiçek

Betül Çiçek

Helping organizations design strategies to transform around a shared purpose meaningful for all @HMD